It’s not uncommon for a brand to get to $1-10m in sales and see sales go flat. No matter what marketing tricks or the next “new thing” some guru Amazon podcaster suggested, sales aren’t moving. The best thing to do in this scenario? Launch more products.
Ah, Amazon. Home to buyers, sellers, and now, aggregators? Firms like Thrasio, Boosted Commerce, and SellerX are fast becoming investor household names. But, not in the traditional sense—investing in tech startups or growing Silicon Valley breakthroughs?No way.These investors arere FBA Aggregators. Or what you might call FBA acquirers.They thrive on scooping up successful Amazon-native brands.These Amazon-seller aggregators have attracted over $6 billion in funding since the second quarter of 2020. In the first four months of 2021, these aggregators have already invested $2.5 billion into buying up Amazon businesses.
You may want to sell your Amazon business for a myriad of reasons—raise cash to launch a startup, switch to a new niche or product category with more significant potential, or simply hold cash.But, selling an Amazon business is not relatively as straightforward as it sounds when you think about it.Questions like these will crop up:How do you prepare your business for acquisition?Is selling an Amazon business legal?Where would you find buyers?How would you engage them?And the big one: how much is your Amazon brand worth?If these questions or others like them bother you, keep reading for answers.This guide will show you all you need to know about selling your Amazon brand, even if you’ve never sold one. You’ll have answers to your questions and a complete guide to help you take action.
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