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How We Started

Initially called the 50k+ group, Million Dollar Sellers (MDS) quickly evolved into a powerhouse community. Gaining traction with more and more successful 7-figure sellers, it became known as the only group with vetted, full-time, and proven Amazon sellers striving to forge their way on a rapidly growing marketplace that offered no roadmap or guidance.

From the very start, Give More, Get More, has defined our ethos. We require our members to have a highly active engagement to stay in our community. In addition, we've always had a strict policy of no info-marketers and no gurus.

How We Started

Initially called the 50k+ group, Million Dollar Sellers (MDS) quickly evolved into a powerhouse community. Gaining traction with more and more successful 7-figure sellers, it became known as the only group with vetted, full-time, and proven Amazon sellers striving to forge their way on a rapidly growing marketplace that offered no roadmap or guidance.

From the very start, Give More, Get More, has defined our ethos. We require our members to have a highly active engagement to stay in our community. In addition, we've always had a strict policy of no info-marketers and no gurus.

How We Evolved

Due to the rapidly growing stature and size of the community, the core MDS team required expansion to support even more value to their members. MDS is now managed by the founder, Ian Sells, and senior partners Eugene Khayman and Frank Farina. Along with a robust leadership team of top seller members, MDS places even more emphasis on community and connection alongside continued business development.

How We Grow

Our mission forward is simple: bring together the smartest, most supportive, fastest-growing eCommerce sellers that share the same core values. Currently, we represent over 4 billion in sales in 2020, across 400 members. It’s our goal to continue to be the strongest community of thought leaders and proven eCommerce entrepreneurs in the entire industry.

How We Grow

Our mission forward is simple: bring together the smartest, most supportive, fastest-growing eCommerce sellers that share the same core values. Currently, we represent over 5 billion in sales in 2020, across nearly 500 members. It’s our goal to continue to be the strongest community of thought leaders and proven eCommerce entrepreneurs in the entire industry.

Leadership Team


Ian Sells

Chief Executive Officer

I am a serial entrepreneur and the founder of MDS. I love connecting people and testing new ideas. I sold 2 multi million dollar amazon brands and am now still launching more products while building MDS and two software companies (RebateKey & Elite Seller).


Eugene Khayman

Chief Operating Officer

I founded my first brand, Eparé, in 2012, it was my way of expressing my joy of cooking & entertaining. I joined MDS in 2017, I went from being a founding member, to pioneering MDS conferences, to now being the organizations COO. I continue to spread my passions in this role while also operating Eparé & other ecommerce brand as a limited partner.


Franky Farina

Chief Marketing Officer

I’ve been scaling and operating ecommerce businesses for 20 years but found my true calling within the MDS community. My passion for connecting people together and helping entrepreneurs grow their businesses is on full display inside MDS. I find great joy in watching each member succeed in both their personal and professional lives and aim to serve in any way I can.

Advisory Council

Lee Assoulin

Council Chair

I got started on Amazon by mistake. I bought equity in a company with all the money I had to my name, launched the website and sales trickled in slowly. I then started selling on Amazon and boom went the dynamite. Sold my equity 4 years ago and have been doing Amazon Agency work ever since, working with some major brands. I'm as good as the people I work with- I find that my clients and employees are all partners in one way or another and my job is to ensure that we're all succeeding together.



Brandon Fuhrmann

Council Member

I started my first website in 1995 and somehow ended up where I am today!


Brian Kelsey

Council Member

Hi - started in brick and mortar as a marketing director selling big box stores. Transitioned into manufacturing products in China, then bringing that same skill set to manufacturing in USA. currently,, my wife and I manufacture skincare products in Portland Oregon doing PL for others and also sell our own line to Amazon and brick and mortar


David Stickland

Council Member

In Ecommerce for 8 years with a focus on supply chain, operations, and brand management. Living in Seattle. I have more vinyl than you and I liked your band before you did.


Jason Pratt

Council Member

I joined the e-commerce game in 2010 by selling coupons on eBay. Today I manage a few brands across Amazon, Shopify and retail. I have 4 daughters and spend way too much on Disney and travel. Big workout/football fan. Tennessee Vols season ticket holder. Played at Wake Forest. Attend Elevation Church.


Leslie Pierson

Council Member

I'm a serial entrepreneur who is currently selling mainly on Amazon with 2 lines of products in Card Games and Home Improvement categories. I know a thing or two about patents (I have 3 utility patents), free publicity, and big box retail (although Í don't love it). My son is 10 so I tend to have a ton of outside interested related to doing stuff with him and am into Laser Cutters, 3D Printers, and other crafty making tools. I love travel nd can't wait until the pandemic is over so we can do more of it!


Prue Millsap

Council Member

Started our company in Jan 204 as a mom of 2 little boys and have been on the hustle and grind since. Love travel, health, fitness and biohacking.


Travis Schwartz

Council Member

I started on Amazon by expanding online form my retail store. I believe I am good at seeing opportunities and acting on them with just the right about of information. I have innovative ideas and think outside the box. Fun facts, I have won 9 state archery championships in a row, have been run over by a boat, and lived to tell about it ;)

Why We Are Different

A curated & highly engaged online community
Strict policy on pitching & self promotion
Accessibility to premier network of services, contacts and offers

Our Core Values


Give More, Get More

To unlock the maximum potential of MDS, our members must be highly engaged and highly generous with their knowledge. The result is an incredible community filled with a wealth of information, support, and experience to help each other reach new heights.


What Would Mom Say? (WWMS)

We make sure that “Mom” would approve of how we conduct ourselves within the MDS community and our businesses. We are ethical, kind, respectful of others, and treat member contributions with confidentiality.


Like-Minded & Driven

Surrounding yourself with like-minded peers helps us connect on a deep level. We understand each other and help each other grow because we fight the same fight and enjoy life together in similar ways. Always working hard and playing hard.


The Group Comes First

We are stronger when unified and when we leverage the power of the group, we all share in the rewards. We understand the value of our reputation and why it needs to be prioritized.


Proven

There is a reason we are all here. We have already accomplished so much in our own right and we trust that those who have a seat at the table have earned their place.


Show Up

Be present. Be here. Nurture the relationships that can break open a facet of your business or life that was untapped. When you make efforts to be present in the virtual groups, the video calls, and face-to-face meetups, you maximize the full value of MDS.


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