Basim and Ramsha Interview with Nick Shucet

Nick (00:00)

Hey, what's up, everyone. Welcome to the Million Dollar Sellers Podcast. I’m your host Nick Shucet.

Today, we have Basim and Ramsha on the call. Thanks for coming on guys, I really appreciate it. How are you all doing today?

Ramsha: (00:02)

Great. Thank you for having us, Nick. 

Basim (00:02)

Yeah, so great. Feeling wonderful.

Nick (00:03)

Awesome, it looks nice back there. Why don't you tell all the listeners where you guys are?

Getting to Know Basim and Ramsha a Little Better

Basim (00:04)

Well, we recently moved to Costa Rica about six months ago. We packed up our furniture and basically…

And we have two kids. We have one on the way and even our dogs and everything.

The Move to Guana Caste

And literally on three weeks' notice we moved right here in Guana Caste. We're building over here. We're building a home just actually down the street from here as well. It's a beachfront beautiful piece of property as well.  And also we're building on five and a half acres to actually work on farming, like syntropic farming and agricultural, forest farming and everything. And so we have some projects going on over there too. So it's kind of fun. 

We just kind of moved our playground closer and we've sort of sped up the whole process of building a dream home as well.

Ramsha (01:30)

Yeah. It feels more aligned with our life's vision and feels more aligned with the business as well.

Nick (01:35)

Nice. That's super exciting. That's gonna be awesome, once everything comes together.

I really like what you guys are doing with the farming aspect, you know, growing your own stuff and getting that going. 

And what a great area to be doing that in. You guys can pretty much grow anything year-round, right? 

Drawing Inspiration From Nature

Basim (01:56)

Exactly. And the thing is Nick, it's such a weird feeling to be closer to the plants and even being closer to the ocean water. And to be able to have that relationship has been deeply inspiring for our business too. It's just… It's helped us be even more intrinsically motivated because sure,  there's like this capitalist perspective of having a business and being successful. 

But I think that we're moving into a world where we're sort of like moving from this patriotical way of operating to more of a matriarchal way. Like very divine, very sort of… it's just a different vibe.  And I think a lot of us are getting stressed out for that reason. But I think it's so important to, you know, honor yourself, but also honor the plants because.

When you start to build a relationship, you're not so freaking stressed out, working off a laptop and being like, "Oh my God, what is the meaning of life?" And all these things.

Ramsha (02:59)

One of our favorite mentors, Michael Beckwith, shared with us that any conscious business has four components: people, planet, profit, and purpose.  And so basically the four Ps. And in order to incorporate those four Ps into your business. You need to be able to connect with people. You need to be able to connect with the planet. And then profit is just the byproduct, of course.

And then living with purpose is another one.

Basim and Ramsha's Business Inspiration 

Nick (3:27)

I love it. Yeah. That's such a great thing to focus on. That's super cool. And I wanna kind of dig into, you know, like how you guys became these people. And one question I like to ask is because I think this is where it stems from. And I'll give both of you time to speak on this.  When you reflect on your life, who, or what really inspired you to become this version of yourselves?

Where you're so invested in the planet and people and your health. And how this is showing up in the products that you guys provide to people?

Lessons From Great Books  

Ramsha (04:06)

Yeah. So for me, it was definitely Napoleon Hill. A lot of us have read the book "Think and Grow Rich." And have had a lot of success.

So basically, it was all the inspirational stories in the book shared with Henry Ford and Thomas Edison. And just that basically, you know, persistence and having that vision and everything in the mastermind that Napoleon Hill talks about.

Lessons From Newer Mentors 

Ramsha (04:40)

Those were just life-changing principles for me. And basically, as we progressed along the way, it was almost like we met new mentors, but they somehow connected back. It's like how Steve Jobs says, "You can't ever connect the dots looking forward. You can only connect the dots looking backward."  So that basically happened. We then had Bob Proctor as a mentor and he's connected to the "think rich grow rich" work so deeply.

Spiritual Mentors

Ramsha (05:11)

And then we started heading more towards the spiritual path where more mentors came into our lives, such as Michael Beckett, and other influencers like spiritual teachers, such as Eckhart Tolley.  And basically, we started adopting more of the spiritual principles, like meditations and everything. And we realized that that's where all the answers were really.

It's almost like everything led us to that path,  but that's where all the answers were in terms of finding that internal happiness. So having external success, but then internal happiness are two very different things.  So basically coming across that spiritual path and meditating, reflecting, basically connecting with nature. Because nature has all the answers that really helped us actually add to our inspiration. But also add to that internal compass that we all have.

The Book That Sparked the Couple’s First Discussion

Basim (06:16)

Yeah. And I think, just to add to that, I think that it like… and it's funny that you mentioned Napoleon Hill because although like, you know, it was actually the reason how we met, you know, literally that was the book that we had in common that actually sparked our first ever discussion.  And the interesting thing about that though, yes. It started this sort of mastermind, but then it eventually... like we knew that we were being guided.

We almost felt like we were being guided towards this purpose that kind of was more about service to others than service to self.  And the interesting thing about that is that it also created the perfect balance within us of purpose.

Having a Core for the Family

But also intimacy because obviously as a couple now with kids and everything, it also like… You know, everything around you is not going to survive if you don't have the core things, even those that hold you as a family but also hold you as a business. Very quickly, we realized that although we were running ourselves crazy with the whole notion of being successful. We realized that we had to find balance within ourselves, which really reflected in terms of lifestyle as well. 

And now, you know, moving through six figures, seven figures, and now eight figures. I mean, those were huge, huge, huge leaps, and every stage was so different. But the most important thing in all of this that I think that moved us from seven to eight was definitely service to others as well.  I think we realized… I think we were doing that the whole time as well.

But I think that… and that really came down to focusing on our own health, given that we're in the health and wellness space. It became very intrinsic for us to just literally take care of ourselves first. I mean, you know, before we had gotten into this, we were running an agency like a marketing agency. Although modestly successful, we were running ourselves dry in terms of time. And we were really trading time for money. 

And that caused a lot of stress, and not as much of a balance as well. Although like, there's this whole notion of breaking this nine-to-five jail, but I think for an entrepreneur nine to five is super healthy. Because it allows some sense of balance where you can be like at four or five o'clock, I'm gonna shut this laptop and I'm gonna go for a walk. I'm gonna go to the beach. I'm gonna take a dip in the water, play with my kids, play with my dogs, whatever.

And that's… that was the thing, realizing those simple things just broke us free and it actually resulted in more success. And now, although we live in a community where we wanna measure everything. But you know, it's like, I know for a fact that whenever I made these changes, whenever Ramsha made these changes, it's almost like a new door opened.

It's like, "Okay, you've graduated to the next level because you're just a better human being."

Nick (09:28)

I love it, man. Yeah. And I think unfortunately not everyone figures it out. We get stuck in that hustle mindset and we run ourselves just so thin. And so many of us think working harder is the solution when it's definitely working smarter, which involves, you know, taking some personal time.  And I think you guys have really touched on some great ways to do that, that's accessible to everyone. Go outside, take a walk, play with your dog, play with your kids. 

And the way that I process it is like if I'm working all the time and I'm ignoring my kids, I'm ignoring my health, I'm ignoring my wife. And I feel guilty about that. It's gonna show up in my work, whether I realize it or not. I'm not gonna be as effective, productive, and efficient. Cause I have all this emotional turmoil that I'm trying to like, you know, hide or keep at bay and it just doesn't work.

Like you gotta confront those things, you gotta prioritize that stuff.  And when you do, it's like you said, the door is open. As you walk into work, you're refreshed, you're more focused. You're not getting distracted and you're just able to get more done. And it just brings a lot of clarity to a lot of stuff.

Basim (10:55)

You're actually doing yourself a disservice by being out there on this playing field, stressed out. Stressful situations attract negative situations. It's as simple as that, you're becoming a vibrational equivalent to something negative. 

Ramsha (11:11)

And just as you mentioned, those emotions of guilt, actually serve as mental blocks. So they're actually hindering your creative process or hindering your business development capabilities. Basically the busy service blocks.

Nick (11:58)

Well, let's dig... You guys mentioned going from six to seven to eight figures. You know, I think this story can be very beneficial to people who are listening, cuz there are probably a lot of people that have walked that path, they are, or they want to. And you mentioned things being very different at each stage.  Can you guys dig into that a little bit and just speak to what really helped you get through the roadblock that you encountered on that journey?

Basim and Ramsha on their Business Journey

Ramsha (11:57)

Yeah, totally. So basically when we first started off with NutriRised, it was more so from a place of, okay you know, let's make more money. Everyone kind of starts off...most people start off with that mindset.  And it was, you know, like basically we invested every single dollar that we received in our wedding gifts. Every single dollar that we had in our bank account. And you know, we had a digital agency before, as Basim mentioned where we were completely totally stressed out. 

We were working almost 18-hour days and helping our clients grow their businesses. And then afterward we were just like, "Okay, this is too stressful." We need that financial freedom in order to take care of ourselves—in order to take care of our health. And so basically it started off with the inspiration for financial freedom of course.

Ramsha (13:00)

But then we started to also really pay attention to our health. And then basically we started shopping at Whole Foods for organic food. We started diving into superfoods. And basically that started the inspiration for, okay, let's go into e-commerce and let's go into dietary supplements because at the time we had just discovered dietary supplements.

And we were really surprised by the benefits because you can start feeling the benefits within two to three weeks with most of them.  So we launched NutriRise and it was basically searching for products that are doing well in the marketplace. So we went in with that motivation. So basically we were like, "Okay, these products are doing really well in the health and wellness space, let's launch these products".

And they became successful of course, cuz you know, we positioned the products really well.

Ramsha (13:57)

A lot of… a few of our products reached page one for many keywords. But it was just like busting myself working. So the success was a bit limited. Like basically we could reach six figures but we couldn't reach seven figures until we started hiring more people.  So I think that the number one step for us that was going from six figures to seven figures was hiring additional people.

So that we could work on the business instead of working in the business and look at everything from a more strategic standpoint, as opposed to a tactical standpoint.

Building Lasting Relationships

Basim (14:36)

And the thing that we held onto because although you know, with limited investment right up front, it was difficult to really...because you pay for more uniqueness as you have more funds to spend towards manufacturing.  So we were basically really doing our best to find the most unique cutting-edge options for sourcing ingredients and to be able to work. But we had to really work with the manufacturers.

And really that was an important aspect in all of this that we recognized right from the beginning. These are relationships that could be worth… that could be priceless to us.  And to this day now looking back, my God, that was like one of the best things we did. Like, you know, just focus on the relationship, not be as if they owe you something. Because the manufacturers, they don't owe you anything, you know?

And the thing is that we kind of looked at that and that was just something that… both myself and Ramsha, we had come from a sales background. So we knew the value of building relationships. We knew and understood that "Hey, never burn bridges, never do anything like that and really work with them. And be grateful for the relationship. Be grateful for the opportunity. We just kept reminding ourselves that. Incredibly enough, these relationships blossomed. 

The manufacturers became more transparent to us. And in terms of basically saying, "Hey, this is what's going on our end, what's going on on  your end?"  Next thing you know, the discussions revolve around the supply chain. Discussions revolving around which costs became more transparent. It's like, "Wait a second, I'm not used to these conversations."

We started learning more about the industry. And we also started recognizing that we could trust our manufacturers that they actually like us. Like they actually...they're rooting for us.  And that was huge for both myself and Ramsha, in terms of confidence and everything. And we started to realize that around this brand, we are creating a community of people that are actually rooting for us. And that is like our biggest fans.

And the thing is that our philosophy even right from the beginning you know, we wanted to make sure that we were taking care of people. Like sticking to, you know, making like clean ingredients, making sure that we're holding a standard in terms of plants and everything. That was huge. And that philosophy. I mean, and Ramsha always sort of just held the standard really, really… And now it's rubbed off on me as well. 

Business is about Service to Others

Ramsha (17:14)

Yeah. What I love about business is that as your company grows, you grow as a person. So like what at first is just like this need for financial freedom now becomes something much more.  As I mentioned, you know, being of service to others. So basically like you start to change as a person, you start to develop and grow. And basically, that's what happened with us.

Instead of focusing on like, "Okay, these products are doing well,". Of course, you still have to look at those things from a logical standpoint, but more so like being of service to the people that you hire. Being of service to the customers is so important. Like, you know, a lot of business owners think, "Oh, these are my sales numbers. This is how much I generated in revenues."

"This is how many units I sold." But as opposed to looking at the number of orders, number of units, or the number of dollars, seeing how many people you serve. And that's like one individual person for each order or each unit that comes through. So you've changed your life. And once you start thinking from that place, then it's a completely different ballgame because you start to receive more inspiration, you start to receive more creativity.

And it's almost as if there's this higher intelligence that's helping you along the way because you're doing good for the world.

Basim (18:41)

And knowing that at the time of this, you know, at the recording of this podcast, we've impacted over 1.5 million customers.  It has a different feel to it. Like if you feel that, you know, now you're reminding yourself that that's the number of people you've impacted and, you know, cuz we get so used to like dollar figures being thrown out everywhere. And I think it also kinda evokes something you…

Nick (19:17)

Hey Basim, go back to where you just started. That where you took off, you cut out for like maybe three seconds or four seconds.

Basim (19:22)

Sure. Absolutely. And the thing is Nick, you second. Okay, good.  So the thing is that we like to see it as the time of the recording of this podcast like we impacted over 1.5 million customers and that just has a different ring to it. It feels different. And that metric to me, just sounds way different from all these dollar figures being thrown around and everything. Because now you're caring more about people in the process and even just reaching that stage you know. 

One of the things that we also recognized was building that tribe of freelancers, employees, and everything. That was huge in the process because that also reminded us about the people that we're impacting in the process. Because like you know, Ramsha and I, we started from our basement and grew this business. But at the same time, we recognized at each stage that we had to shift things off our plate. We had to constantly remind ourselves that, "Hey, this company is paying us for the strategy."

So that is independent of time. This company's not valuing us for time. It's valuing us for the quality of decision-making, you know. How much of professional decision-makers are we?  And that means that it was really important that we had the space to relax. Because the quality of our thoughts and the quality of our decision-making is a result of how prepared we are to make those decisions. And that really comes from being cool as a cucumber.

Nick (21:19)

Yeah. You guys are great. I love what you're sharing here. I can relate to a lot of it, through some personal struggles I've gone through. And I want to touch on a couple of things. Cause I don't want people listening to this to miss it. People that are into holistic health and stuff like that. They're gonna vibe with it right away. They're gonna get it. But for those that are not into it, they're gonna be like, "Gratitude, why do I need to focus on that?" 

Like, you know you guys mentioned impacting people over focusing on dollars. That's not gonna resonate with some people, but it certainly does with me because the force behind that is just so powerful. And it's like, what Ramsha mentioned, you're tapping into a higher intelligence. I don't know what that higher intelligence is. You know, some people have a name for it, some people don't but I just know it's there.

Like you can feel it when you're intertwined with it and you're listening and you're not like outta whack in the sense of being stressed out all the time.  So like focusing on gratitude...You know in sales, we used to learn to focus on gratitude a little bit. And when you first sit down with someone, find something you like about that person and compliment them.

Some of these things are sales tactics, which can be a little, they're a little selfish. But when you're authentically grateful for the people in your life and you express that through your words and the way that you show up, it opens those doors, as you guys have said. Is there anything you could mention to someone who's maybe interested in trying this out? Like what's a good first step for them?

Stressed Out Minds Attract More Problems

Ramsha (23:15)

Yeah, absolutely. And you know, I was start off with, a little bit skeptical too. Like meditation, "Why should I meditate?" Like how will that help with the business?  And then all these spectacular things started happening. Like, for example, if we're running into some sort of an issue in our business, and it's like almost you keep hitting this wall over and over and over again.

Where you're just trying to, like kind of change matter with matter. So we're going a little bit into quantum physics.  But the moment you like...the moment I was like, "Okay, you know what? I'm just gonna go meditate." And it's almost miraculous how the next day, or even sometimes on the same day, the issue would get resolved somehow. Like whatever that piece of the puzzle was, that needed to fit would fit.

So basically that's when I started wondering, "Okay, what's going on here?" But I can understand that skepticism because a lot of people need that scientific validation. A lot of us are more analytical. A lot of us need to see proof of things.  And that's where you know, one of my favorite teachers is Dr. Joe Dispenza, who actually proves a lot of these things with science.

So basically with quantum physics, you can actually start proving these things. And one of the things that he talks about is the different sorts of brain states, like brainwaves.  So most of us when we're trying to solve problems with you know, like from a stressful place or from a fix-it place. We're usually in beta brain waves and these beta brain waves are super fast, they're stressful, and you're releasing a lot of cortisol in your system.

And from that place, you only see the problem and you're completely focused on the problem. So you're attracting more of the problem. But basically when you tune into states like alpha, for example, or Teta. Teta is like the ultimate you know. Like it's's basically the brain waves that we have until we're seven years old. And that's why children are so creative and so imaginative. 

So basically that is the ultimate, like state of receivership, teta. Where the answers just come. Where it's almost like divine intervention. Where you're receiving all the answers, because you're not in this state of like, *oh my God, I'm worried I need to solve this issue." Or, "I need to hit this new goal." But it is just from a place of relaxation, that you're releasing more neurotransmitters, such as anandamide, such as different sources of endorphin, serotonin, and dopamine. 

So it's actually physically for our body actually enabling the state to basically create more creative solutions and actually achieve those goals without the need to achieve those goals. If that makes sense.

The Powerful Effects of Meditation

Basim (26:23)

Baby you got me fired off and all. So it's actually, you know, this stuff is incredible because, you know, for those of you listening, I mean really like even from another perspective, even when you look at Delta. Everyone has heard about Delta. Which are the sleek brainwaves. Which are super powerful as well. A lot of people use that for you know, like sort of hypnosis and things like that, but we're really talking about meditations, which is like, you know, self-hypnosis to love. Like self-love. 

And it's a beautiful notion because, you know, we actually started prioritizing meditations. Like, you know, I can't get up and even eat breakfast or talk to anyone until I've slipped into a room and actually done half an hour of meditation. It's just now it's at that point in midday, I have to do another meditation too. And, you know, I don't wanna discourage people and be like, "Oh my God, I do have to do an hour." No, you can start as little as 15 minutes. 

And the incredible thing about this is when you slip from teta brain wave states into like, you know, alpha and beta, if you can just do that. I mean, you know, Google is investing hundreds of millions of dollars into programs that. And even the military, even the army, there are some wonderful books out on the state of flow and everything that you can always find. 

And the incredible thing about this is that you're also relieving yourself from being in that state of the sympathetic nervous system. Like, you know, your sympathetic nervous system is like your fight or flight response. So, you know, if you're being chased by a tiger, or if you're swerving out of a car accident, your sympathetic nervous system is great in terms of protecting you.

However, given the nature of the world, we as human beings, as the human species have created, we're basically using this fight or flight response all the time.  And that means your cortisol is firing off on all cylinders. Your adrenaline is firing off on all cylinders and the devices aren't helping. Because if people have them on late at night, that means your cortisol is shooting off as well. 

And so, you know, you're supposed to be at a place where eventually, there's a natural balance of serotonin and melatonin during the day. And the thing about it is eventually serotonin has to come down if melatonin has to come up. You can't have proper sleep without those two, right? Well, serotonin is really for the day. And melatonin comes in for the night and serotonin is like a precursor to melatonin as that happens.

So, you know, I know I'm getting a little bit scientific here, but it just...stay with me here, cuz it's like, it's super important to recognize this because that's integral for balance. It's super important.  And when you start to have that balance, you'll begin to be in the state where you're actually used to, not being in that stressed-out mode. And you're not in that stressed-out mode when you're in that scientifically, this is now proven across the board.

As you can see with your body, your heart rate settles, your blood pressure comes down, and you stop sweating. You know, all of these things. And that is the state where you have the most creative ideas. Where you're the most relaxed and you also end up attracting the best situations.  Now we do kind of use this verbiage where we are attracting things.

But no, it's scientifically proven your aura is actually in a place where you're don't have any ripples or your Chakras aligned. You know, there are many ways to look at it. Now, even science has proven that these are our energy centers.  And so we are, we now can scientifically prove this. And, for those who are kind of feeling a little bit skeptical, there's a lot of data.

There's a lot of research now on this. And, if you're in this state, you will get better results. There's no question about it. And we're at a place where we prioritize that, so we can show up for our business in the right frame of mind.

Nick (30:46)

And would you guys say that a lot of this has to do with what you guys, what took you guys from seven to eight figures, was focusing on these things?

Moving From Seven to Eight Figures with the Right Frame of Mind

Basim (30:58)

Yeah, absolutely. It's doing that which seemed out of the box, even in our out-of-the-box entrepreneurial world. It really had to be that otherwise we'd burn out.

Ramsha (31:14)

And at the beginning, I felt all this resistance. Like how could that be? You know, how does basically like meditating or reflecting or connecting with nature? How will these things help me? Like, cuz you know, as an entrepreneur, you're always like, go, go, go.  And you're always onto the next thing. You're like, "Okay, I don't wanna waste time on this meditation stuff," you know.

That's where I was at one point. But just knowing and again like Dr. Joe Dispenza was huge in this, like, you can end quantum physics basically. Like you can try to change matter with matter. And that's what we're doing. And that is like creating separation between you and where you want to be. So like, let's just say that this is the you and the now, and then this is the you and future and like what you want to do.

Like for example, like let's say you're at seven figures right now and you wanna go to eight figures. Well, what's separating the Ramsha from now to the Ramsha in the future?  It's time and space. So when you're trying to change matter with matter, you have to move through that time and you have to move through that. But there's a better way of doing it by changing matter with energy and we're all 99.99999% energy. 

So basically it all kind of made sense to me where, how meditating and reflecting can actually help you get there much faster in an almost miraculous way. You won't know how you'll suddenly receive this idea of what next product to launch and that next product becomes like a super big hit. You know and starts to do really, really well. 

And so the answers start to show up mysteriously when you actually change matter with energy. And there's a book that I would really love to recommend by Dr. Joe Dispenza, which goes into a lot more detail on all of this. It's called "becoming supernatural." So basically it explains all the science behind what we're talking about.

Nick (33:17)

Awesome. I like It. I haven't heard that one. I think I've heard his name. I'm not sure. Like I've read Eckhart Toley stuff, Napoleon Hill, and quite a few. I'm pretty interested in the stuff that you guys are discussing, but I don't think I've caught his stuff yet. I'll have to check that out.

Surrendering to Forces Bigger Than Yourself

Basim (33:35)

And you know, we've been through it all in terms of exploring that. I mean, we ended up...I mean, this wasn't our first rodeo in Costa Rica. We had been to Costa Rica a number of times already. And we had basically ended up here in the middle of the jungle and basically working with shamans and drinking cups of Ayahuasca to, and our consciousness. We've been there, done that. 

We've been on cruise ships with teachers like Abraham Hicks you know. We've had like...with one of our events, we interviewed Krishna Das, who was very close with Ram Dass as well when they went to India. And that was a crazy experience as well. So like all these different modalities for spirituality and everything. We never pigeonhole ourselves in one direction.

And through that, what we learned is that, when we kind of move into this world of materialism, it's just like another box that we create, you know? And as we begin to do that, we begin to kind of lose our sense of expansiveness. And when you begin to expand, that's where your most creative ideas come from.  Meditation is one of the different modalities that just crack that wide open, where you feel like there's no limit to your inner thoughts.

There are no limits to your externalities. When you begin to do that and begin to sort of detach yourself from even the fact that you have a name, you have an age, you basically kind of just surrender to that. You surrender from any sense of identity. And Eckhart Tolley, he's a master at talking about this and the thing is as that begins to happen.

You are breaking free from this physical realm where we have these kinds of physical thoughts. Which exactly is what Ramsha is saying. Matter and this kind of thing. When you release yourself from that. I mean, you're… and a lot of the mystics will tell you, you're kind of opening up your crown chakra to receive your best ideas. And that really is kind of like that. 

It's like literally you're receiving guidance from the cosmos. And I know some of you might go, "Whoa, whoa, this is a little too woo-woo for me."  But it's, you know, there is some truth in it and you don't have to pigeonhole it into some sort of feeling like, "Oh, is there a God?" And this and that, I'm really not saying that.  But I think that there is a sense of believing in something greater than yourself.

Because limit your confinements to just yourself, then you're not gonna feel like you have backup at all. And, I can attest to the fact that there have been many critical times in my life where I'm like, "Thank goodness." There's something there that is looking out for me. I don't have to label it. I don't have to give it a name just like you said, but I know that there's something out there and that's it. That's all there. 

I don't have to do something. I don't have to try and find this or go out there, chase that. You don't have to do that. But the whole process of just being is just something that's gonna connect you deeper. And being as a lot of the great teachers will say is just, you know, practicing your meditations. Actually doing that and setting out time for a date with the divine.

And that's what's going to really also give you that self-confidence that you're taking care of yourself as well.

Nick (37:16)

Yeah, man, it's great. You know, when you experience it, that connection. It's undeniable when you have that experience. And I think that's the point that a lot of people don't get to because they try to figure it out before it actually happens. They try to...they give it a name and then they only want to go down this one path and they just hit that resistance because they're stuck in one box. 

And it reminds me of a book I read it's called "Awareness" by Anthony Dimelo. He was a Jesuit priest. And he always said in one of his books that the mystics of all the religions and spiritual modalities, actually agree on more than they disagree on. And it just kind of resonates with me as like, "Hey, they're tapping into that same thing." And the ones that really seek it out, they're all kind of getting close to the same thing.

And then as they explain it kind of changes a little bit as it gets passed down the communication path.  But yeah, I definitely agree with everything you guys are saying on so many levels. I mean, if people can take time to focus on what's important to them, and I say it like that because I think it's important to everybody. Everybody wants to take care of themselves.

Everybody wants...if you're a dad, you probably want to be a good dad. You probably want to be a good husband. Like it's just, we just make mistakes along the way. And we get wrapped up and focus on the wrong things. But if you can get all that stuff figured out and you feel good about how your time is being spent then you just show up so much better and you're able to perform at that higher level. 

And it seems like that's what you guys have figured out. And, you know, here you are, eight-figure sellers. You're not dressed up in a suit and tie in New York, you're in Costa Rica under…, you know sitting…

Avoid Operating out of Fear

Basim (39:17)

Sort of a rock on my chest as well. You know, It is kind of hilarious. I mean, you know, just this kind of like this journey and everything, but it's...and it kind of add to what you're saying, Nick, it's just… it really is that as you build more, you become more aware of the root cause.  You start to recognize at a very deep level that, "Hey, like, am I operating out of love, or am I operating out of fear?"

And when you begin to look at all the decisions you make throughout the day, right down to what you eat, right down to even your business decisions. You might begin to find that some of these are rooted in fear.  You might find that, "Oh my God, I'm," Some person may end up looking at their bank account a million times a day. Or they may end up even, you know, like looking at how much revenue they are generating or whatever.

And then it's like, "Oh my God, it's not enough." And of course in miracle, talks about this, that it's when you are...any sort of fear is just a lack of love.  And the thing about having a lack of love is when you're operating out of that, you're misaligned in those decisions. So right away, you're kind of, you're taking a ladder and you're just putting it on the wrong wall again and yet again. Fortunately, life is forgiving. It's not a zero-sum game. 

Ramsha (40:46)

It takes much longer. So basically it's like you're being in the vibration of the problem. So you're basically thinking about the problem and feeling the problem, and now you're taking action from that place. So you're gonna attract more of the problem. But basically being in the vibration of the solution and feeling more abundant, feeling more inspired, feeling more grateful. These things will help you attract more of the solution.

Nick (41:16)

Yeah. I love it, man. Lots of good advice. I hope people are hearing this. And I mean, we're talking to eight-figure sellers that have really built a great life for themselves, their company, their customers. I mean, they're making a huge impact in the world. So, you know, I really hope people are taking some notes on this stuff. Like focusing on gratitude.

My favorite tip from this one is probably focusing on impacting one and a half million customers versus a sales number. Like, talk about a great scorecard metric. I mean, I'm just imagining having a weekly meeting and saying, "Hey, our target is to impact 10,000 people this week." And you hit that target and you talk about it in your team meeting. Like that's gonna get everyone fired up. I mean, you're changing lives at that point.

Expressing Gratitude Always

Basim (42:13)

It becomes so easy eventually. Because you begin to see what joy, what beauty it is to interact with people like our team, you know, like, just seeing all those beautiful faces and to be able to just interact with them and to have these human conversations and everything. 

We're just so grateful for our team as well because they remind us about the customers as well. So, you know, we also then recognize that customers are exactly like that. They're just people, you know, and at the end of the day, when you begin to sort of, you know, kind of understand that. And even understand that more deeply, you start to begin to have this relationship with your customers a lot more. And that's what we're always kind of aspiring towards.

And then that kind of steers you towards the impact side of the business rather than being like, "Okay, what are the quick fixes? What are the band-aid solutions?" Right? And I think that we can easily get conditioned to thinking that way. 

But as you begin to sort of like look at the...sort of understand the customers, they begin to share with you incredible information that, "Hey, this is...this product is helping me, but it would be so great to have a product like this to serve my needs as well." They're giving you information. That's worth its weight and gold as well.

Nick (43:40)

Right on guys. Yeah. I'd love to sit in on one of your meetings sometime. I bet they're pretty exciting.  That sounds great, man. Well, before we sign off, guys, I have a couple of questions I want to ask each of you and then we'll wrap this thing up, so let's see. What do I have for you guys here? Ramsha mentioned a book. What about you Basim, what's a book suggestion you have for the audience?

Basim's Reading List

Basim (44:11)

Wow. That you know...I think I come back to Eckhart Tolley. For someone like myself. "The power of now" had a huge impact on me. I remember when we had our first kid and we were pregnant and everything. And I literally did not even know what anxiety was. I had no idea. I was just operating like that. And I was so wired all the time. The solution was to drink more coffee, you know. And I had always accepted that as a part of my personality. Maybe I'm just supposed to hop around all the time.

Like I'm just supposed to be intense all the time. And then I realized that wait, like that's just my nervous system firing off. But you know Eckart Tolley helped me realize that there is something else going on here. There's something deeper here, you know. And as that relationship with myself became more crystal clear, I began to realize that there was a root cause for the anxiety. 

There were some fears that I hadn't addressed and that I kind of stored away as almost like trauma and these things eventually allowed for the surfacing to happen. So I think that that's a wonderful book for anyone. Is anyone starting off? It's such a huge deal.

Nick (45:41)

Yeah. If you can, I think a lot of us, have to go through some sort of crisis to be open to something like that. I know that's what the case was for me. Like if someone could take that stuff seriously before things go bad, like you're ahead of the game you know. I wish I would have been introduced to those things earlier on. Ramsha, what was the book that you mentioned earlier?

Ramsha's Book Inspirations

Ramsha (46:09)

So it's "Becoming Supernatural" by Dr. Joe Dispenza. And at face value, you'd think that is just about healing for the body and everything. But it goes very deep into this science, the quantum physics of energy and matter. And then time and space. And basically like, you know, it talks about the different dimensions and the different quantum potentials. 

So it has a lot to do with visualization. Has a lot to do with tuning into the potential that you want to tune into. And it explains everything from a very scientific perspective. So what I love about Dr. Joe Dispenza is that he bridges the gap between spirituality and science.  So for anyone who loves the scientific aspect of things and sees how meditation brain states work and all of that stuff, it's a really, really good book.

Nick (47:04)

Awesome. Yeah. I'm going to have to write that one down myself. That sounds like something I'd like. So speaking about working on habits and making good decisions. 

What's one habit that each of you is working on right now?

Things Become Simpler

Basim (47:22)

Wow, that is a wonderful question. That is a fantastic question. I think that for me personally, it has become more about being in that state. You know, the thing about even when you get into meditations and spirituality and all of these things. It's just kind of, it becomes more simple. It's just increasing those habits. There's no sense of having to do anything like, "Oh my God, I gotta do this. I gotta do that". Because I know that those are the old ways and that doesn't work. 

And it's come to a point where it doesn't even work anymore. And so that it really ends up meaning that to receive guidance… How can I receive more quality guidance? How can I have more deeper, more mystical experiences? Because I mean, there's some fun to all of this. As you know, Ramsha knows this because I sometimes end up...we like some of our rituals.

I mean, if you found out our rituals, you'd be like, "Oh crap". We'll give you one of them. We put blue Lotus flowers into our tea every night. And they have like these two major compounds that evoke somewhat of a little psychedelic experience. But these are literally plants and they're flowers. but they...and it's not too crazy. It's not like even cannabis or anything like that, but it's like they're actually super good for you.

They're healthy, but it's just that because they have some psychoactive compounds that can be like, oh yeah this is fair. But it gets us all relaxed and everything.  And we just started going on these little journeys, sort of a little bit of Chemonics where we're just sort of like building a relationship with specific plans, like picking a specific plan, you know, asking for permission and just sort of having this kind of relationship.

There's this one herb that is just...we're both like huge fans of. It's called Gotu Kola. And so what we're finding is like, when it comes to habits. Like how can we discover relationships with new plants that can teach us something? Because what is kind of beyond what most people can even sometimes imagine is that you can actually build a relationship with plants.

Like even simple plants like camomile, which is available to you.  You can actually build a relationship with these plants, and you can have them in tea, can have them in tinctures, or in our case, we use capsules, gummies, and all that kind of stuff. So we've found that you know, this discovery is so incredible because you start moving to the point where you don't feel like you need to do anything or you want to do anything.

And that was what a lot of know, when...I was in sales at one point. It's like, read this, do this, do that. This habit, that habit. But it's like eventually starting to just break all of that completely, break it. And then there's this art of almost doing nothing. It feels like sometimes, but while doing nothing like creating more because you're valuing yourself in the process. 

So it's just really, I mean, to long story short answer your question, it's more about kind of perfecting that habit. You know, whether it's doing more meditations or whether it's improving the quality of the meditation. That's always been kind of like my thing in terms of building habits. That's also been Ramsha's thing too as well.

Nick (51:06)

I like it. It's kind of like doing more of what's already working for you. It sounds like, we and just really perfecting that process.

Basim (51:14)

It's like how Steven Colby would say, like sharpening the saw.

Nick (51:21)

Yeah, right on. I got it, yeah. I liked that. Ramsha, anything stuck out in your mind, something you're working on at the moment?

The Benefits of Microdosing

Ramsha (51:29)

So from a personal standpoint basically I just...meditating more. I'm a huge fan of neurogenesis and neuroplasticity and all of that scientific stuff. So basically one of the things that I'm doing right now, it's I know it sounds funny. But it's like micro-dosing on mushrooms cause I love mushrooms and just the benefits. It doesn't have any psychedelic effects, but it basically really helps you rewire your brain. 

So it helps to kind of change your default mode network because a lot of us are operating from this default mode as Basim mentioned. Basically like we're in a state of anxiety or we're in a state of fight or flight or stress. But that's our default. So we don't know that we're actually in that state. Well basically rewiring your brain helps you kind of restructure that default mode network. And…

Basim (52:31)

There's a great documentary on this. It's called fantastic fungi.

Ramsha (52:34)

Fantastic Fungi. It's amazing. But basically, it helps you like rewire those neuroconnections. The synopsis, how the specific neurons communicate, and everything. And basically, it's a very small dose, like it's completely unpsychedelic and I combine it with lion's mane mushrooms. So basically a…

Basim (52:59)

Just a little bit of silicide.

Ramsha (53:01)

But what's most important is what you do right after. So if right after you're like, "Oh, you know what, I'm going to go out and party, or I'm going to go out and I'm going to get straight to work". Then you're not really tuning into the benefits of what you're doing. If you meditate instead. If you reflect instead. If you take a walk in nature in a meditative state right after. And stuff that really helps you actually tune into the benefits of these plants.

Basim (53:31)

And they can be nootropics.

Ramsha (53:35)

Yeah. They're certainly like everything that a pharmaceutical that’s created like aspirin or Tylenol or even benzodiazepines. They're basically a mimicry of what happens with plants. So like they're actually basically studying the compounds in plants and then mimicking those compounds in a synthetic way in the lab and creating those. And that's what medications are. 

But the thing that the plant says, is they have a spirit because they've been here much longer than we have as a human species. So basically they have the spirit element, which you really tune into when you start experimenting with these different plants, whether it's Google, whether it's Gotu Kola. All of these herbs are a reference in very ancient texts, like you know, Dallas texts or like the Vedic texts and native American medicine.

So you can kind of see they were there from an ancient wisdom perspective. But when you look at the scientific studies, you can kind of study the biochemistry behind it all as well. And it's amazing because like, you know,   that's what we're in the business of. Basically, we try out these things and then we're like, "Oh, these things are amazing." And then we launched the products for our customers. So that's like our research, but it's also a personal investment.

Nick (55:05)

Right on guys. Yeah. You know, there's plenty...the research on silicidine and LSD is like, it's solid. It's like 100% of the time. And now that they're able to do more of these studies, like there's no other, you can't disprove it. It works. And you're right. Like a true microdose is not a hallucinogenic. I've got some buddies of mine who totally do it wrong.

They're like "Go out and party." And they're like, "Yeah, I'm microdosing." And I'm like, "I don't think that's how you're supposed to do it, but, you know, have a good time."

Basim (54:43)

They're not drinking like alcohol, you know? I mean that would be like my response, at least like if they're having fun, you know. The thing about plants is I found that the plants help to keep you more safe. I mean, it's crazy, you know, and back then, all this stuff was scoffed at. But now research shows us, you know, like we're seeing it. The plants must respect the process, but they're saving lives.

They're saving lives every day. They're saving lives and the studies are undeniable and that's the thing that really just lights a fire within us as well.

Nick (56:20)

All right, guys, I got one more question for you. What do you guys believe sets a successful Amazon seller apart from an unsuccessful one?

Rusham on Being a Successful Amazon Seller

Rusham (56:35)

For me, it's a combination of two groupings. So a lot of Amazon sellers kind of research the market and take that, "Okay, this product's doing well." I'm looking at the number of reviews. Like if I launched this product, then I know I can position it on page one and I know that it will be successful. So they're thinking from a very short-term perspective, a long-term perspective I feel is like, it's kind of like the hare and the tortoise story where, you know, the tortoise wins the race.

But it's like really playing the slow game and kind of envisioning the brand. Envisioning how many people you want to impact. Envisioning how you're going to serve people. Envisioning the whole, like the product diversification process ahead of time.  Like not focusing more on the tactics, but focusing more on the strategic vision of where you see your company, like a year from now five years from now, or 10 years from now.

And really mapping that customer journey and mapping your own journey throughout that basically like that business development basically. So I think that's what differentiates a successful Amazon seller from an unsuccessful one. Not to say that short-term vision won't get you there, but that long-term vision will help you really get to those eight figures, nine figures, and so on.

Nick (58:08)

Yeah. And having that long-term goal is going to help. You're just going to be more motivated to get through all the crap that Amazon throws at us.

Basim on Being a Successful Amazon Seller

Basim (58:18)

And symbiotically, what I would say is, I think it's also the ability to hire a dream team. Now. I'm not saying you gotta you know, like you're looking to build a dream team. Like you're finding Michael Jordan and Shaquille O'Neal you know. It's not like that.  In fact, you know, I mean the dodgeball, I love that movie because it's funny. Because you look at that it's like the worst-looking team.

But at the same time, you know, it's like, it's just finding the right people that complement your strategic decision-making, it's as simple as that.  And then eventually when those people are doing what you were initially doing. Cause you were an operator, to begin with when you start at the grassroots level. Of course, it is a grassroots effort and there is work at the beginning. But there comes a point where you're faced with the decision.

You know, it's like, "Hey, maybe I can hire someone." Let's just say customer service, for example, or a supply chain that can really do this better than me. Not only that, if I give this person three to six months to take on all my processes so far SOP, but standard operating procedures. And now that person can own it. And then that person can build their own set of SOPs on top of that, you know, update it. Which really means that they're just getting better than you are at what you were doing initially. 

So now you're allowing it to grow that operation. You're allowing it to grow independent from yourself. That is huge because that is freeing up your time to make better decisions. That's freeing up your time at the level of strategy.  So when you combine that with vision exactly what I'm just saying, you have this huge sort of level of focus that's going to get you results no matter what.

And of course, if you also meditate in the process, you're gonna have a level of clarity and you're going to also feel good in the process. So you're not stressed out. And by the way, we also have something very special for the community as well. So we'll also mention that to you when it's time.

Nick (01:00:42)

Awesome. Well, thank you guys. I really appreciate the answers you gave us about the Amazon stuff.  I think that's going to be super helpful for people, you know, coming from some eight-figure sellers. Like we know you guys know what you're talking about. If people want to find out a little more about you or your company, where can they go to reach out and learn more?

Joining Basim and Rusham's Community

Basim (01:01:04)

Well, Nick, so we've got something that we've set up as almost like a sister-friend to NutriRise and it's called Retreat Institute. And through that, like Ramsha and I, we go crazy. Like we're getting like this machine that measures your field, your energetic field. And so that we can test it and measure it before and after meditation. Because you know, what has helped us become successful, we're actually looking to perfect it.

We're looking to understand it better. It's like this great relationship with it. And, you know, if the community wants to hop along with us and they want to understand it better we're more than happy to actually offer a 30-day free trial to the retreats sounds app that we've actually built ourselves and all our meditation library. And we've actually created these ourselves, which has a lot of the binaural meditations that Ramsha is talking about, you know.

Alpha, beta, and even Delta will immediately put you in the States. And we've worked with our sound engineering teams. We've worked with our composers to build perfect meditations to get that happening for you. And so all you have to do is really just put your email and you can hop on that 30-day free trial. But the great thing about that is that when you hop in on,  you'll be able to get all these emails from us and we'll be able to share a lot of our findings. 

A lot of our epiphany are the same way, similar to how it's been on this podcast already. So you'll just kind of be a part of the community anyway if you don't end up taking up on the offer as well. But the app is stellar. We're really, really, really happy about it. You know, we use it ourselves and it's had a huge impact. We actually built it for ourselves to achieve more success in the business. To build deeper relationships, to experience a different level of mindfulness. 

So this is something that we've kind of put together for ourselves and we're more than willing to share. If it helps other people we're more than happy.

Nick (01:03:10)

Awesome. I'll definitely be checking that out. I love binaural beats, love meditation. It would...I'm definitely interested in checking out what you guys have put together.

Basim (01:03:1)


Nick (01:03:22)

All right, guys. Well, thank you so much for coming on. It's really good having a conversation with you guys. Very refreshing. I love what you guys are doing. Thanks again. I appreciate it.

Basim (01:03:33)

Thank you. And thank you, Nick. We love and honor this beautiful community you know. Thank you to you guys for bringing us into your space and allowing us to be a part of the family. Just huge. Thanks to all of you.  I mean, you know, it's just, it's really nice to have the level of support that we've had from all of you guys.

Nick (01:03:44)

Right on, man. We're happy to have you. Thank you.  All right. Adam, that's a wrap.

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